Pure Smile is a local oral care brand that’s proud to be “the South African leader for 100% natural teeth whitening.” Pure Smile products are created to be gentle but highly effective, giving you a gleaming smile without the use of harsh bleaches and peroxides. The Pure Smile range uses power-packed ingredients like activated coconut charcoal and bentonite, to visibly whiten your teeth without damaging the delicate enamel or irritating your gums. Boost your confidence with a beautifully bright smile and a healthy mouth.