NOW Foods was started by entrepreneur and physical chemist Elwood Richard in 1968. Today NOW is still owned by the Richard family and has grown to become one of the natural product industry’s most recognizable brands, providing one of the most extensive lines of natural products available. NOW has always remained true to Elwood’s original vision – to meet consumer need for health foods by offering affordable, high quality natural products. As a leading natural products company for 50 plus years, their dedication to superior quality has always involved sustainable sourcing, transparency at all levels and exclusive testing methods that go above and beyond.