This brand was founded by an entrepreneur named Marcus Rohrer. He came across Spirulina almost three decades ago while studying natural healing during a personal quest for a holistically healthy lifestyle. After the positive impact the algae had on the health and wellbeing of his siblings, he set up a small business, which today has grown into the best-selling spirulina operation in the world. Rohrer describes the algae as one of the "richest sources of nutrition in the world". Containing more than 60 nutrients, he notes that spirulina provides energy, helps to promote a healthy immune system, increases stamina and also acts as nutritional support for slimmers. He also adds that the cells of the algae also have no cell walls, which makes digestion and absorption of the nutrients a lot easier. The US National Institutes of Health (NIH) confirms that spirulina is a rich source of nutrients, containing up to 70% protein, B-complex vitamins, phycocyanin, chlorophyll, beta-carotene, vitamin E and numerous minerals. In fact, they note that spirulina contains more beta-carotene than carrots.