Pure Beginnings Vanilla Mint Toothpaste

Pure Beginnings are serious about changing the way we live on this planet. They have created a range of organic products that are innovative and as pure as they come.

• Vanilla Mint flavoured brushing fun; recommended for ages 3 yrs and up
• Contains xylitol, which research shows kills cavity-causing bacteria
• Designed for children of all ages; suitable for toddlers and babies
• Safe to swallow
• No animals were harmed to make this product
• Made with certified organic ingredients
• Phytotrade Africa accredited partner
• Endorsed by The Vegan Society

Directions

Apply a small amount to your child’s toothbrush. Brush in the morning and night, after meal times. If possible spit and rinse; safe if accidentally swallowed.

Ingredients

Glycerin, aqua (water), calcium carbonate, xylitol, titanium dioxide, kaolin, hydroxyethylcellulose, sodium lauroyl sarcosinate**, adansonia digitata (baobab) fruit extract*, rosmarinus officinalis (rosemary) distillate*, eupatorium rebaudianum bertoni (stevia) leaf extract, pelargonium graveolens (rose geranium) distillate*, potassium sorbate, maltodextrin, guar gum, lavandula angustifolia (lavender) distillate*, vanilla flavour, mint flavour

*Ingredients from organic farming

99% of the total ingredients are from natural origin

**Please Note: Sodium Lauroyl Sarcosinate is one of the ingredients that we’re watching closely. This is what we know about it – to use it or not to use is your call.

Sodium Lauroyl Sarcosinate is approved by ECOCERT, and is also approved in the new COSMOS organic standard.

The ingredient is sulphate-free, it is not processed with ethylene oxide or 1,4dioxane, and has a good sensitivity rating.

The Cosmetics Database finds Sodium Lauroyl Sarcosinate to be a moderate hazard ingredient, primarily because of its potential to be contaminated with nitrosamine (a known carcinogen) and because of its classification as a penetration enhancer.

Sodium Lauroyl Sarcosinate should not be used in cosmetics and personal care products in which N-nitroso compounds may be formed (CosmeticsInfo.org).

Sodium Lauroyl Sarcosinate is not expected to be potentially toxic or harmful, and has a low oral toxicity. It is not found to be mutagenic, irritating or sensitizing, although it may enhance the penetration of other ingredients through the skin which is a good or a bad thing depending on what other ingredients it is mixed with.

It has an EWG rating – the rating is 3/10, primarily due to data gaps.